Artistical Studios is your one stop online solution, we offer everything you need to get your business up and running effectively and efficiently. The Internet has catapulted forward, transforming it from a source of recreation and information into a machine with incredible profit and cost savings potential. The best way to help you succeed is to help your customers succeed, we do our best thinking with your customers in mind. We aim to create effective and interactive websites that will serve to help brand and market your company, showcase your products and services, and inspire sales as a lead generating tool.
We specialize in all the latest technology including HTML5 and CSS3 in creating user-friendly, cross-browser compatible websites that are custom tailored around your budget. Whether you need your old site redesigned, a complete E-Commerce solution or simply an update to contact form, Artistical Studios is ready to work with you and prove why our clients continue to return exclusively to us for all their web needs.
Importance of Web Design
Business’ often come to us with the question “Do I really need a website, I have a Facebook and other social network sites to market my company?” Artistical Studios Response: Websites are designed to act primarily as an online brochure to merely establish a necessary presence online to answer these questions:
1. Do you EXIST?
2. Are you PROFESSIONAL?
3. What you DO?
The importance of a business website is to allow you to set up a two-way information flow with your customers. A website will allow your customers WORLDWIDE to find out about your products easily and quickly, all the while being a cost-effective way for your business. It will ultimately save your business time and money if your consumer finds out information for themselves, BUT the consumer must know they will get what they need directly from your company website.
Finally one of the most important, a website will act as an COST-EFFECTIVE advertisement for your company. Almost all Social Media Networks today offer advertisement blocks for your business to purchase, though studies show consumers are only likely to click on an ad based on a recommendation from an acquaintance rather than a promotional block. But rather, have your Company showcase your business media in the form of a blog and video on your website, then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing.
Importance of Branding
Artistical Studios helps companies create a brand identity to the online world. Often times we encounter start-up companies that have no idea how they want to brand their company, but what is the difference between a brand and a logo? A BRAND is more widely and adequately defined as a distinctive picture and association positioned in the mind of consumers of an object or a subject. WHAT!?
SIMPLY....A brand is a specific combination of logo, words, type font, design, colors, personality, price, service, attributes, etc.
The important thing while creating your company is to keep these things in mind:
1. Brands create imaginations and can direct behaviour patterns amongst customers and consumers.
2. A strong brand also allows the transfer of the brand to new products.
3. A clear brand determines all future marketing activities and therefore represents an important instrument to influence and control the market.
Artistical Studios will help you identify your companies overall goal and market, that will help in creating a distinctive BRAND for you.
Importance of Advertising
Let’s face it, Social Networking is one of the most important forms of Advertising these days, but understanding the fundamentals of using each Social Network is what most companies struggle with. Social network expansion has turned the former “Big 3″ of Facebook, Twitter and Linkedin into the “Big 6″ of Facebook, Twitter, Linkedin, Instagram, Pinterest and Google +/Google Communities. Business’ should ask these questions:
1. How is your participation in Twitter different from your participation in Facebook?
2. How does Instagram differ from Pinterest?
If you don’t have clear idea for the audiences, content, objectives and metrics of each of your social presences, you need to figure it out immediately. The truth is that almost every person that is on Twitter or Instagram or Pinterest or any other social network is ALSO on Facebook.
Artistical Studios helps business’ to come up with an effective marketing plan for each and every social network. We help you understand what audience you want to engage with; your content plan and editorial calendar; necessary resources; and how you’ll measure the success of that specific presence. Artistical Studios understands the popularity of Social Network sites, BUT most importantly at a minimum, we encourage small business’ to have a mobile strategy to ensure that consumers can access your WEBSITE from your social media location regardless of whether they’re using a computer, smartphone, or tablet.